True Religion Brand Jeans was established in December of 2002
Tuesday, February 19th, 2008True Religion Brand Jeans was established in December of 2002 to take denim in a refreshing new direction. The Los Angeles based premium denim company has become known for its intense attention to detail: from the fashion-forward seams, to the remarkable embroidery and innovative hand-sanded vintage washes, True Religion Brand Jeans has distinguished itself as a leader in the high-end denim market for men, women and kids…
Husband and wife designers, Jeffrey and Kym Lubell have combined his love of classic rock and her love of hip-hop and R&B to produce a trendsetting line made to exceed consumers’ expectations of denim apparel. Magazines including Elle, Bazaar, InStyle, NY Times, Los Angeles Magazine, Lucky, GQ, Razor, DNR, Rolling Stones, Men’s Health, Vogue, Intl’ Publications, Teen People, Teen Vogue, Star, People, InTouch, Life & Style, and US Weekly have recently featured True Religion Brand Jeans apparel.
The line has been featured in movies including “Cake” w/ Heather Graham, “The Fog” w/ Selma Blair (opening scene), “Domino” w/ Keira Knightley, and “Dukes of Hazzard” w/Jessica Simpson.
In addition, the brand has amassed an impressive list of celebrity enthusiasts including Kate Beckinsale, David Beckham, Sarah Chalke, Courteney Cox, Gary Dourdon, Faith Evans, Tom Ford, Jennifer Garner, Heather Graham, Kate Hudson, Angelina Jolie, Donna Karan, Heidi Klum, Nick Lachey, Jennifer Lopez, Freddie Ljungberg, Madonna, Chad Michael Murray, Gwyneth Paltrow, Brooke Shields, Jessica Simpson, Jada Pinkett Smith, Gwen Stefani, Justin Timberlake, Usher, Bruce Willis, the Wayans Bros., and the Cast of Desperate Housewives…
Changing lifestyles and a more discerning customer base has created a frenzy in the fashion market – what was but a solid and predictable market with limited needs and even more limited options has witnessed a virtual explosion in fashion statements and options alike.
True Religion Jeans have created more than a mere flutter in the market. Began in 2002 by husband and wife designing team Jeffrey and Kym Lubell, True Religion jeans have exploded on the denim market. Already, they have been featured in such publications as Vogue, The New York Times, and Rolling Stones magazine. If their tempo is maintained it is inevitable that True Religion Jeans will dominate this growing market in the years to come!
True Religion Jeans don’t cater to just the rich and famous, although many Hollywood stars have found a favorite True Religion pair of jeans. On the contrary, True Religion jeans are popular among customers of all ages and incomes. They can be found in Saks Fifth Avenue and Neiman Marcus. Alternatively, those who don’t live anywhere near a large city and still want to buy True Religion jeans can go online to shop.
True Religion Jeans are true American jeans. As such, they cater to a wide range of people. True Religion jeans exhibit a variety of fits, including boot cut, flair, straight, skinny and relaxed. They have jeans for men, women and children, with their main function being utility. True Religion jeans shine in any kind of activity, formal or informal. Unlike other brands, not all True Religion jeans are narrow at the hips and thighs, so even those who are not supermodels can fit into these jeans. In addition, True Religion jeans are great for people who love to carry things around with them; oversized pockets are strategically placed for comfort and style.
Those who want can shop for True Religion jeans online through TrueReligionbrandjeans.com. You can shop by fit, size, gender or style. True Religion jeans styles are given names; among the ten different styles are Billy, Logan, Johnny, and Micky. Each style is unique, and yet each must meet a strict set of quality standards before being called True Religion jeans. Some would call their styles conservative, although the definition is certainly subjective. True Religion has a more family-oriented style than other high-end denim companies.
True Religion jeans are a true global phenomenon. While their main customer base is in the U.S., they have stores all over the world, including places in the United Kingdom, Hong Kong, Italy, Russia, Japan and France. It seems everyone knows the value and quality of True Religion jeans. True Religion jeans are the number one high-end denim offering in Japan, although a warmer overall year in Europe led to a few disappointing months in sales volume.
Although the sale of denim jeans has brought True Religion jeans to the forefront, the company also sells outerwear and shaded corduroy pants. Customers can choose corduroys in such shades as fuchsia, gray, turquoise or green apple. In reality, True Religion has something for everybody, including rough-and-tumble means for the kids, a sturdy fashion statement for men and women, and trendy jeans and skirts for the fashion-gifted. With their need for perfection, True Religion jeans is still moving its way up on sales charts around the world.